Increase Business Value with Sustainable Strategies
Beyond ESG Reporting: Creating Business Value Through Sustainability
Sustainable strategies and technologies play an increasing role in business operations, helping organizations achieve greater efficiency and resiliency, while also boosting competitive differentiation and value creation. Let us help you increase your operational and financial performance through technology-enabled sustainable transformation.
IDC’s sustainability research helps organizations:
- Understand the competitive environment for sustainable and sustainability-enabling IT products and services.
- Understand IT buyer demand and vendor perception.
- Demonstrate the sustainability/ESG related business and economic impact that their solutions have.
IDC’s Sustainability Framework
The Framework for our approach encompasses the upstream sustainability impact of IT and operations (e.g., impact assessments, vendor indices), downstream aspects tied to sustainable products and services (e.g., end-user surveys, IDC MarketScapes), and strategic approaches toward selling and buying sustainable and sustainability-enabling technology.
Laggards
Customer Demand
The pull effect triggered by customer demand and their requirements.
Slow Adopters
Efficiencies and cost savings
Improved profitability through greater efficiency and cost reduction
Mainstreamers
Value creation and brand reputation
Business factors (i.e., value creation via sustainable products, operational efficiency, and brand reputation)
Frontrunners
Supply chain and access to capital
Sustainability aligned and integrated in the supply chain, lowering cost of capital
Visionaries
Business value via sustainable products
Sustainable products and services as a source of revenue, hire & retain, mitigation of business risks
IDC Sustainability Readiness Framework and Maturity Index
- Identify pain points, IT product and services demand, budgets and buyers by maturity segment
- Let customers assess their maturity and readiness through customized tools to drive demand for your solutions
- Access IDC’s Framework for free
IDC helps organizations:
- Understand the competitive landscape and market size for sustainable and sustainability-enabling IT products and services through forecasts, perception data, and vendor assessments.
- Gain insight on IT buyer demand and vendor perception through global end-user surveys that focus on different industries, personas/functions, and geographies.
- Create effective sales enablement and messaging around the sustainability related impact of their technologies and professional services, e.g., through ESG business value studies and economic impact models/functions, and geographies.
- Assess maturity levels of organizational approaches and IT solutions related to sustainable transformation.
- Create effective sustainable business and IT strategies to address a changing regulatory environment, customer and consumer demand, and investor pressure.
IDC's Sustainability Offerings
Learn more about sustainability from our experts.
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Research Programs
IDC’s sustainability research offers thought leadership and advice on key challenges organizations face when building sustainability strategies and implementing sustainability technologies.
Research includes:
- AI and Sustainability, Part 1: General Market Trends
- Sustainable IT Infrastructure Priorities and Investments in EMEA
- IDC Playbook for Tech Marketing Leaders: Enabling the Sustainability Journeys of Asia/Pacific Enterprises
- Worldwide Environmental, Social, and Governance Applications Software Forecast, 2024–2028: A Market on the Cusp of Transformation
- IDC MarketScape: Worldwide ESG Program Management Services 2023–2024 Vendor Assessment
- 2H23 Datacenter Trends: Sustainable Builds and Carbon Emissions
Custom Solutions
Focus on how your solutions aid clients’ ESG goals and transform operations. IDC Custom Solutions analyzes market opportunities, measures impact & showcases value to customers.