Map Global Tech Demand
Get your bearings in the global technology landscape with spending and forecast data from IDC Black Book. Power analysis and understanding of ICT markets and emerging spending trends in key regions.
From a Black Book Customer
“We love the resources we have from IDC because we continue to learn from them and the data they provide.”
Learn More About IDC Black Book
Define Your Customer Target
IDC’s Black Book will help your business to:
- Align your sales strategy and tactics to the latest market opportunities
- Stay on top of tech market shifts and changes at a global, regional, and local scale
- Plan for future new or adjacent market expansion
- Better target go-to-market initiatives
Why Use IDC’s Black Book?
- Refine your TAM
- View the complete ICT marketplace
- Adapt to the fast-changing market conditions
What Key Roles Does Black Book Help Support?
- Market Intelligence
- Strategy and Planning
- Research and Development