Maximize Your Content Marketing Performance
Create measurable digital marketing content that redefines your customer dialogue.
Build Campaigns That Trigger a Response
Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.
We help you:
- Develop compelling digital content that engages your audience
- Drive traffic and qualified leads
- Provide instant validation through IDC’s worldwide market intelligence
Customer-Trusted Content Across Every Journey Stage
Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.
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Explore
The right content when your buyers are looking for it during their exploration stage.
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Evaluate
Tailored content, with market insights, for buyers evaluating your product.
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Purchase
Deep customer insights for impactful content that drives meaningful action.
Licensed and Customized Content Formats
IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.
The New Content Landscape: A Guide for B2B Marketers
B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.