Enhancing Credibility With Financial Institutions
COVID-19 disrupted how all businesses operate, including the way they interact with their financial institutions. Digital banking solutions designed specifically for Canadian small and medium-sized businesses (SMBs) are needed now more than ever to address the challenges SMBs face today and for the foreseeable future.
The Situation
Backbase is on a mission to transform the banking system by helping financial institutions offer compelling digital solutions for SMBs. Its digital engagement platform allows banks and credit unions to deliver robust, people-centric solutions and digital experiences to their customers.
The company was eager to enhance its credibility with Canadian financial institutions serving SMBs. For Backbase, the goals were clear:
- Understand the impact of disruption on Canadian banking behaviour
- Identify the impact of non-value-added activities on SMB leaders
- Collect insight on how SMBs see their banking relationships evolve in future
The Solution
- To lend credibility, Backbase partnered with IDC to complete a survey of 220 Canadian SMBs. Key survey findings were leveraged to develop two IDC marketing assets to help Backbase position itself as a thought leader and springboard discussions with financial institutions:
- An Infographic that dives into digital banking experiences for SMBs in the Canadian marketplace
- A Technology Spotlight showcasing key survey findings, and the challenges faced by financial institutions and SMBs, and a profile of how Backbase’s digital platform helps resolve them
“Our success is driven by our ability to add clients and be known by C-level executives across major financial institutions within Canada. IDC’s custom solutions work was fundamental to help us drive towards these goals.”
The Results
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The thought leadership and research drove tangible opportunities for Backbase as it began to be included in the pool of SaaS digital banking providers where it previously did not exist
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Backbase established itself as a true advocate by helping its clients develop a deep understanding of Canadian SMB challenges and ways to address them