Enhancing Credibility With Financial Institutions

COVID-19 disrupted how all businesses operate, including the way they interact with their financial institutions. Digital banking solutions designed specifically for Canadian small and medium-sized businesses (SMBs) are needed now more than ever to address the challenges SMBs face today and for the foreseeable future.

The Situation

Backbase is on a mission to transform the banking system by helping financial institutions offer compelling digital solutions for SMBs. Its digital engagement platform allows banks and credit unions to deliver robust, people-centric solutions and digital experiences to their customers.

The company was eager to enhance its credibility with Canadian financial institutions serving SMBs. For Backbase, the goals were clear:

  • Understand the impact of disruption on Canadian banking behaviour
  • Identify the impact of non-value-added activities on SMB leaders
  • Collect insight on how SMBs see their banking relationships evolve in future

The Solution

  • To lend credibility, Backbase partnered with IDC to complete a survey of 220 Canadian SMBs. Key survey findings were leveraged to develop two IDC marketing assets to help Backbase position itself as a thought leader and springboard discussions with financial institutions:
  • An Infographic that dives into digital banking experiences for SMBs in the Canadian marketplace
  • A Technology Spotlight showcasing key survey findings, and the challenges faced by financial institutions and SMBs, and a profile of how Backbase’s digital platform helps resolve them

“Our success is driven by our ability to add clients and be known by C-level executives across major financial institutions within Canada. IDC’s custom solutions work was fundamental to help us drive towards these goals.”

The Results

  • The thought leadership and research drove tangible opportunities for Backbase as it began to be included in the pool of SaaS digital banking providers where it previously did not exist

  • Backbase established itself as a true advocate by helping its clients develop a deep understanding of Canadian SMB challenges and ways to address them

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