Market Share and Revenue Insights to Validate EMEA Competitiveness for a Global Consulting Firm
A global professional services company sought to harness our extensive data resources and in-depth market knowledge to drive current and future strategic planning initiatives within the Europe, the Middle East, and Africa (EMEA) region.
The Situation
To enhance strategic planning, the client commissioned IDC to compile and analyze revenue and competitor data. The client specifically requested historical data on market shares and revenue for eight key competitors in the strategy and consulting professional services sector across seven of its key EMEA markets.
The Solution
IDC’s Data & Analytics team leveraged existing Services tracker data and ongoing market research to build validated datasets. This process involved rigorous validation by analyst research conducted by the Services team. Sub-sector modelling was completed using IDC’s existing data and bolstered by supplementary secondary research.
The final deliverables included two comprehensive datasets: regional and geographic country-specific data, as well as a final presentation with managerial recommendations.
“IDC’s data proved invaluable to our senior management and will be used in our annual planning and positioning.”
Analyst, Research and Strategy Unit
The Results
-
Our client was able to validate and test their own assumptions and understanding of the industry segments and geographic markets in which they are present.
-
Owing to IDC analysts’ insights and market knowledge of professional services in EMEA, the client was able to have previously unanswered questions about their competitor’s performance answered.
-
The data will help our client to better understand its competitive landscape, identify potential opportunities, and make informed decisions about its own market positioning in its forthcoming planning cycle.