Sustainability Is a Top Business Priority for Many Organizations
Creating Business Value Through Sustainability
Business leaders in Europe are faced with mounting pressures: Investors, customers, employees, and regulators are demanding that they operate their businesses in a more responsible and sustainable manner. They are not only being held accountable for their company’s financial performance, but increasingly are also expected to minimize the impact of their business operations on the environment and have a positive impact on society.
IDC’s European Sustainability research helps customers:
- Understand the regulatory landscape on sustainability in EMEA and the implications for the tech industry
- Understand the competitive environment in EMEA for sustainable and sustainability-enabling IT products and services.
- Understand IT buyer demand and vendor perception in EMEA countries and industries for sustainability-related IT products and services and for investment plans into sustainability initiatives.
- Demonstrate the sustainability/ESG related business and economic impact that vendor solutions have.
IDC’s Sustainability Framework
IDC’s Sustainability Framework differentiates 3 key sustainability impact zones, identifies the most important sustainability domains, as perceived by the demand side; and defines individual solutions as they relate to specific elements of information and communication technology:
- Sustainable ICT — focusing on the sustainability-related footprint of ICT
- ICT Solutions for Sustainability — enabling ICT solutions that help organizations transform their operations and achieve their sustainability-related objectives the competitive environment in EMEA for sustainable and sustainability-enabling IT products and services.
- ICT Services for the Sustainable Enterprise — helping organizations transform their business models, facilitate organizational and cultural alignment, achieve operational excellence, and master investor-grade ESG reporting
IDC helps organizations:
- Understand the key trends, competitive landscape and market opportunities for sustainable and sustainability-enabling IT products and services through forecasts, buyer perception data, and vendor assessments
- Gain insight on IT buyer demand and vendor perception through end-user surveys that focus on different industries, personas/functions, and geographies
- Create effective messaging and sales enablement around the sustainability related impact of their technologies and professional services, e.g., through ESG business value studies and economic impact models/functions, and geographies
- Assess maturity levels of organizational approaches and IT solutions related to sustainable transformation.
- Create effective sustainable business, IT and go-to-market strategies to address a changing regulatory environment, customer and consumer demand, and investor pressure.
IDC’s European Sustainability Offerings
Learn more about Sustainability from our experts.
Research Programs
IDC’s European Sustainability research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing technologies.
Research includes: