AI, Automation, Data and Analytics

Our research approach focuses not only on the four core technology spaces of AI, automation, analytics and data platforms; we also prioritize exploration of the intersections between these technology spaces (see left for key examples).

• We run four European research programs that support specialist software platform and tools vendors, application software vendors, infrastructure providers, professional services providers and enterprises through written research and one-to-one inquiry sessions. Our team works collaboratively across these research programs, to ensure we can address key intersectional issues and trends effectively and quickly.
• European data from IDC’s Worldwide AI and Generative AI Spending Guide and Software Tracker products give clients deep quantitative insights into past, present and future demand across multiple technology markets, countries and regions, and use cases.
• We deliver dozens of custom projects annually that guide vendor internal strategy development through deep competitor and customer analysis, including detailed total addressable market studies; guide buyers with insightful and provocative thought leadership programs; and enable and educate vendors’ sales and go-to-market teams.
• IDC’s experienced analysts regularly present leading market insights at industry events across the region and more widely – including across a packed calendar of Foundry and IDC events.