Zero-in on Opportunities
Use our Spending Guide to find strategic opportunities by industry, company size, and geography – get a holistic view by use case, revealing the latest technologies.
This comprehensive database allows you to compare data trends and relationships across ICT markets, providing measurable proof behind decision-making.
From a Spending Guide Customer
“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”
Learn More About IDC Spending Guide
Size Tech Buyer Spend by Industry and Technology
The IDC Spending Guide will help you:
- Set accurate sales quotas by product/market, region and industry
- Show customers where they need to invest their IT and product development budgets
- Set goals based on use cases and technologies
- Identify and forecast growth and magnitude of a given market
Why Use IDC’s Spending Guide?
- Market benchmarking
- Investment decision-making
- Thought leadership positioning
What Key Roles Does Spending Guide Help Support?
- Market Intelligence and Strategy
- Marketing
- Sales
- Finance
- Product Management
- Research
Explore Our Resources
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Markets and Opportunities Covered in IDC Spending Guide
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Tech Spending and Buyer News (powered by Spending Guide)
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How to Zero-in on Your Growth Opportunities Faster?
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Mapping Growth Opportunities in an AI Everywhere Era