Map Global Tech Demand
IDC’s Black Book is the essential tool for tech suppliers and tech investors, offering extensive market analysis around the globe. Covering over 100 countries and regions, its nuts-and-bolts data defines the structure of the ICT market and where it is headed.
The Black Book is necessary in positioning products and services to the appropriate audience. It breaks down spending among service providers and enterprises by geography, technology, and segment, helping your organization accurately target prospects and set expectations.
From a Black Book Customer
“We love the resources we have from IDC because we continue to learn from them and the data they provide.”
Learn More About IDC Black Book
Define Your Customer Target
IDC’s Black Book will help your business to:
- Align your sales strategy and tactics to the latest market opportunities
- Stay on top of tech market shifts and changes at a global, regional, and local scale
- Plan for future new or adjacent market expansion
- Better target go-to-market initiatives
Why Use IDC’s Black Book?
- Refine your Total Addressable Market (TAM)
- View the complete ICT marketplace
- Adapt to the fast-changing market conditions
What Key Roles Does Black Book Help Support?
- Market Intelligence
- Strategy and Planning
- Research and Development