Target Key Accounts
IDC’s Wallet will enhance your market analytics to focus on overall technology purchasing behaviors and priorities, telling you how much companies in Asia Pacific and the rest of the world spend on tech and helping you define your target audience.
Our Wallet services analyze the regional technology spending strategies and budgets for over 60,000 of the world’s largest companies.
From a Wallet Customer
“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”
Learn More About IDC Wallet
Build Your Total Addressable Market (TAM)
IDC’s Wallet enables your organization to:
- Identify companies with the right size budget for your IT products and services
- Effectively allocate resources to markets and accounts with the highest potential return
- Provide precise strategic and tactical planning
- View account-level technology spending estimates for companies globally
- Determine which vendors have the largest share of a company’s spend
Why Use IDC’s Wallet?
- Determine top company targets
- Improve sales execution
- Understand IT buying behaviors
What Key Roles Does Wallet Help Support?
- Sales
- Marketing
- Business Development