Generate Leads and Accelerate New Business
Programs Designed to Suit Your Specific Business Goals
Compelling content, messaging and campaigns that engage your target audience.
Top priorities:
Need a personal approach?
Contact UsActionable, custom market intelligence that reduces time and resources deployed by your teams.
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Contact UsCustom sales enablement programs to empower sales, value management and customer success teams.
Top priorities:
- Measure and incentivize sales teams to outperform
- Competitive sales strategy
- Education and value selling training
- Business value research and sales assets
- Assess customer spending on it for improved targeting
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Contact UsQuantitative analytic support to aid in business and investment decisions.
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Contact UsPartner intelligence and tools to help you identify, evaluate and recruit partners.
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Contact UsLeverage Trusted Trends and Data for a Powerful Go-To-Market Strategy
IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.
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Plan
Equip your planning cycle with customized market insights and data to gain a competitive edge and better understand your customers, segments, and ecosystem.
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Market
Differentiate your brand and empower marketing, sales and partners to accelerate the customer journey through industry-trusted content.
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Sell
Accelerate decisions and sales by enabling sellers and partners with interactive digital tools that connect need with value, to engage the new digital B2B customer.