Compelling, Flexible Content with Analyst Insights
Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.
Build Campaigns That Trigger a Response
Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.
We help you:
- Develop compelling digital content that engages your audience
- Drive traffic and qualified leads
- Provide instant validation through IDC’s worldwide market intelligence
Licensed and Customized Content Approach
Marketing content that integrates with your digital marketing campaigns
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Licensed Content
Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.
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Customized Content
IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.
The New Content Landscape: A Guide for B2B Marketers
B2B marketers know that the number of buyers in one transaction continues to grow. But if you think those buyers are still going through the funnel in a linear journey, you need to read our latest article about the new content landscape.