Generate Leads
Prevedere, an economic predictive intelligence company, partnered with IDC to generate leads that would fit their very specific requirements and total addressable market (TAM).
The Situation
Prevedere, an economic predictive intelligence company, was on a growth trajectory. The company had very specific requirements regarding their target personas and total addressable market (TAM), which made lead generation a challenge.
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The Solution
Prevedere decided to purchase the Lead Pack Add-On option to complement their IDC subscription and multiple webinars. This allowed them to pinpoint their target market personas and focus on their precise prospect criteria.
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“We have leveraged the Leads Pack with all our content, and generated many good leads.”
The Results
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Intensely focused prospect criteria
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150 highly qualified leads added to the funnel
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Renewal of the client’s IDC subscription